The 1975 have created waves in the music industry since their 2012 debut album. Releasing their second, a well earned 4 years later in 2016 and their third just two years later in 2018. Their fourth - unannounced yet highly hinted - album however will be released less than a year after their third. A band on a roll.
Looking at their most recent release so exquisitely titled ‘A Brief Inquiry Into Online Relationships’, the promo started in April with this Instagram post.
The simple black and white poster introduces the new 1975 ‘era’, with a length paragraph filled with text in all capitals and jargon only capable of being written by Matty Healy – if you’ve not heard him in an interview I suggest you have a listen.
The type is small, neatly aligned in an orderly fashion, giving you confidence in the clinical design.
Whilst a more abstract approach it would suit The 1975, this would possibly clash with the babble that is written in the paragraph, leaving you perpetually confused.
It took me a few attempts to read it but he does talk sense(haha), that can be given. The point being made is our new human need is for phones, internet and everything at our fingertips, literally. The bands attempt to deal and write about real problems is somewhat refreshing, but yet again - confusing.
